Introducing: Brink
In our blog series, we regularly introduce you to brands from the AL-KO Vehicle Technology Group portfolio. Look forward to lots of great insights and innovative products! Brink, a company founded in 1903 in the Netherlands, is among the global market leaders in towing devices with over 75 years of experience in the automotive sector. Since October 2021, the Brink Group has been a brand of DexKo Global and AL-KO Vehicle Technology Group.
Who's behind it?
The Brink Group produces and sells almost 1 million towbars each year. Under the motto "Your Perfect Fit", the Brink Group provides a simple and safe connection between virtually any vehicle and the load to be transported or towed. This makes it easier for millions of consumers around the world to live their active lives. To date, over 25 million vehicles have been equipped with a Brink towbar.
Around 900 dedicated employees at eight locations on three continents embody the "Your perfect fit" slogan. It describes Brink's philosophy of doing whatever it takes to ensure that customers always find the perfect solution, no matter how challenging, complex or demanding the situation may be. At Brink, this is known as "Your perfect fit".
Brink Group products can be found on every continent. The Brink Group, headquartered in Staphorst, the Netherlands, has manufacturing plants in the Netherlands, France, South Africa and Thailand, as well as offices and warehouses in the Netherlands, France, South Africa, Poland, Denmark and Italy. The company's product portfolio includes fixed, detachable, retractable and next-generation electric towbars.
Innovation, user-friendliness and safety
Thanks to its company values of innovation, user-friendliness and safety, Brink is the perfect partner for leading vehicle manufacturers, workshops, distributors, wholesalers and end customers.
Collaboration with vehicle manufacturers is particularly close: Brink contributes to their innovation, design and engineering process, ensuring that manufacturers receive reliable, high-quality products that can be easily integrated into their vehicles. That’s why Brink is in contact with numerous car manufacturers during the design phase of new vehicles.
Brink also offers vehicle-specific towbars and wiring kits for the aftermarket. Every Brink towbar has been specially developed and tested for the respective vehicle model. This ensures that Brink's partners have access to a wide range of high-quality products that can be delivered within a day and are easy to install. Brink also provides support with training, clear installation instructions and technical assistance during installation.
Product range
Brink offers a range of one thousand different towbar models and wiring kits and expands its product portfolio annually by over 150 new developments.
The company is proud that all towing devices are developed, tested and manufactured in-house. Brink puts its trust in the quality consciousness and flexibility of its employees to develop solutions that are easy to install, quickly available and reliable. By combining extensive expertise with a high standard of quality and a customer-focused approach, Brink is able to develop the perfect solution for every situation. In short: Brink. Your perfect fit.
The company blog is packed with lots of additional useful information!