Guido Kovermann to lead Sales and Marketing for the Business Segment Core at AL-KO VT

Effective 1 November 2026, Guido Kovermann will assume the role of Senior Vice President Sales & Marketing for the Business Segment Core of the AL-KO Vehicle Technology Group. In this role, he will be responsible for Sales and Marketing activities across the Leisure, Commercial Trailer and After Market areas.

With this appointment, AL-KO VT is deliberately placing its trust in continuity and many years of experience from within the organisation. Through his longstanding operational responsibilities, Guido Kovermann is well acquainted with the needs of customers, partners and markets, as well as with the structures of the Group.

As co-founder of SAWIKO, he has played a decisive role in shaping the company's development since 1995. Following SAWIKO's integration into the AL-KO Vehicle Technology Group in 2011, he made a significant contribution to expanding the Leisure vehicle business and strengthening customer relationships in the European After Market. Most recently, Guido Kovermann served as Senior Vice President Sales Leisure.

“With Guido Kovermann, an executive with exceptional experience and a deep understanding of our markets, customers and products is taking on this important responsibility,” says Harald Hiller, President & CEO of the AL-KO Vehicle Technology Group. “He has helped shape the development of our Leisure business for many years and stands for a consistent customer focus. His appointment is a clear signal of continuity and of the continued successful direction of our Business Segment Core.”

Guido Kovermann succeeds Il-Kyu Lee, who previously held the position and has since left the company.

“AL-KO VT stands for high-performance products, reliable partnerships and close customer relationships,” says Guido Kovermann. “I look forward to building on these strengths together with the teams and further developing the Sales and Marketing activities within our Business Segment.”

The Business Segment Core is of central strategic importance to the development of the AL-KO VT Group. In Guido Kovermann, responsibility passes to a proven expert with an in-depth understanding of the market. His experience and partnership-oriented approach to customers and sales provide a strong foundation for continuing the successful development of AL-KO VT's core business areas.